While the young generation in the 80s and 90s was happy living on noodles and Twinkies, the average youth today looks more into the quality of the products, the effects of the products on their body, and the means of production of the food. Here are 5 ways the millennials are changing how we relate with food.
Eating Out More
Various studies show that millennials often go out for at least two out of three meals in a day. The trend is synonymous with the millennials living in urban areas where life is fast-paced and the working days are long. This leaves no time to cook at home. Not only do they eat out, they order dinner at home via apps or websites.
Quality over Quantity
The millennials are paying more attention to what they consume and will make a buying decision based on the nutritional value they will get from the foods. They seek to know how the product was produced and its origin. This has led to a rise in preference for local and organic foods.
Birth of Organic Food Outlets
The millennials’ attention to quality over quantity and the fast-passed life has led to the mushrooming of a $56 billion catering industry. Despite working fewer hours, millennials are spending less time in food prep. The millennials are showing preference to prepared meals for their convenience. The modern catering business provides everything from gluten-free, vegetarian, vegan foods and more to serve the burgeoning millennial customer base.
Attention to Presentation
Eating is no longer a mere action of getting full but it is a status. Not only does the food millennials eat have to be healthy, it has to be picture perfect. The pictures are uploaded under various hashtags on social media and this has led to influencing of how fellow millennials eat as well as popularizing organic and local foods outlets.
Smart Shelves and One-Stop Shopping
In the highly connected world, storeowners are trying to get more millennials into their stores by making food shopping more convenient. Hybrid stores are stocking a wide variety of items to eliminate the need to go to another store during the same shopping trip. To keep up with the demand for information, storeowners are integrating smart technology on the shelves to help shoppers decide what they want.